So your a small business and you're wondering how to use PayMeWithAPost.com. Let's say your business's name is the Brewhouse Grille and you want to promote your microbrews or certain menu items.
No problem. Simply craft a special message that does just that.
Then...use your PayMeWithAPost URL to send customers to that page.
http://www.PayMeWithAPost.com/PayWithAPost.aspx?id=24
It's that easy. Sign up now at http://www.PayMeWithAPost.com
Thursday, July 21, 2011
Sunday, July 17, 2011
Back To Basics
My conversation with a national ice cream chain regarding PayMeWithAPost.com:
"Execution"
"We want to get back to basics and focus on execution. We're not sure if this type of technology (PayMeWithAPost.com) fits into our plans for next year."
Ok. I understand. Execution is important. Very important. But...It's a copout.
You don't know what you don't know.
Have you taken the time to understand how PayMeWithAPost.com can hold your staff accountable? Have you taken the time to understand how PayMeWithAPost.com can hold your owner accountable? After all, without accountability, execution is...the same thing you've always done.
"Execution"
"We want to get back to basics and focus on execution. We're not sure if this type of technology (PayMeWithAPost.com) fits into our plans for next year."
Ok. I understand. Execution is important. Very important. But...It's a copout.
You don't know what you don't know.
Have you taken the time to understand how PayMeWithAPost.com can hold your staff accountable? Have you taken the time to understand how PayMeWithAPost.com can hold your owner accountable? After all, without accountability, execution is...the same thing you've always done.
Saturday, July 9, 2011
Using QR Codes To Determine if Facebook Posts Still Exist
PayMeWithAPost.com allows businesses to "build" messages that customers can post to their Facebook page in exchange for goods and services.
Here's the dilemma. When they want to redeem their "stuff", how do you determine if the Facebook post still exists. After all, if they delete the post as soon as it's posted, it's not worth anything to the business anymore. The business has lost the advertising.
Enter qr codes. Many are using qr codes for marketing purposes. That's great. But, qr codes can do much, much more. Here's how it works:
1. When the user posts to Facebook, grab the Facebook post id. Every Facebook post has a unique id used to identify the post.
2. Using the bit.ly API dynamically create a shortened URL to your "processing page", passing the post id via a querystring.
3. The bit.ly API also allows you to create a qr code with the URL simply by appending ".qrcode" to the end of the shortened URL. This qr code is an image and will be added to the html email sent to the customer.
4. When the customer brings the email to redeem their "stuff", you will be scanning a URL with the facebook post id as a querystring. Using the Facebook Graph API, you can then determine if the post still exists.
If you are a developer and would like more information, please email me at postmaster@paymewithapost.com
Here's the dilemma. When they want to redeem their "stuff", how do you determine if the Facebook post still exists. After all, if they delete the post as soon as it's posted, it's not worth anything to the business anymore. The business has lost the advertising.
Enter qr codes. Many are using qr codes for marketing purposes. That's great. But, qr codes can do much, much more. Here's how it works:
1. When the user posts to Facebook, grab the Facebook post id. Every Facebook post has a unique id used to identify the post.
2. Using the bit.ly API dynamically create a shortened URL to your "processing page", passing the post id via a querystring.
3. The bit.ly API also allows you to create a qr code with the URL simply by appending ".qrcode" to the end of the shortened URL. This qr code is an image and will be added to the html email sent to the customer.
4. When the customer brings the email to redeem their "stuff", you will be scanning a URL with the facebook post id as a querystring. Using the Facebook Graph API, you can then determine if the post still exists.
If you are a developer and would like more information, please email me at postmaster@paymewithapost.com
Sunday, July 3, 2011
Early Adopters
Paying for goods or services with a Facebook post is an idea so simple, it begs the question, "Why isn't everyone doing this?"
I suppose it has more to do with the life cycle of innovation or the life cycle of technology. Many times, an ideas adoption has more to do with social convention than merit. This image illustrates.
If you're a small business looking to jump start your marketing efforts with minimal cost, what do you have to lose? It's really quite straight forward. Build messages that you want your customers to post on their facebook pages. Enter products and / or services that you are willing to exchange for the message (along with how many friends they must have to get your stuff). That's it. Your customers are doing your marketing for you!
I suppose it has more to do with the life cycle of innovation or the life cycle of technology. Many times, an ideas adoption has more to do with social convention than merit. This image illustrates.
If you're a small business looking to jump start your marketing efforts with minimal cost, what do you have to lose? It's really quite straight forward. Build messages that you want your customers to post on their facebook pages. Enter products and / or services that you are willing to exchange for the message (along with how many friends they must have to get your stuff). That's it. Your customers are doing your marketing for you!
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